Background

Wasatch Peaks Credit Union is deeply rooted in Northern Utah, serving a diverse membership of 31,116 that includes families, small business owners, and hardworking individuals. The credit union holds assets of $607 million as of March 31, 2025, with 7 branches supported by a staff of 97 full-time equivalent employees. Headquartered in Ogden, Utah, Wasatch Peaks' goal is to help its members achieve financial success while maintaining a strong connection to the local community.

Wasatch Peaks went live on the Blossom You online banking platform in May 2023.

Challenges

Wasatch Peaks Credit Union sought a new, comprehensive digital banking and core system to help address several challenges:

Outdated member experience:  Members expressed frustration with the “clunky,” outdated user experience offered by Wasatch Peaks' prior online banking vendor—especially when it came to mobile banking and a lack of self-service options.

“We need to capture a member from the minute they go to our website or download our app to open an account,” says Crystal Tucker, Vice President of Member Experience. “They may never speak to us in person. And that just wasn't possible [with our former vendor].”

Need for a modernized, flexible platform: To keep up with evolving member expectations for a modern, digital experience, Wasatch Peaks sought a technologically innovative partner with a desire to continuously add new features and functionality.

“The platform lacked innovation and flexibility,” Tucker says. “We needed a partner who could evolve with us and prioritize both functionality and design.”

High costs of enhancement: With their prior digital banking provider, making updates or adding features was prohibitively expensive.

"Cost was a major factor. We found ourselves investing significantly without seeing real progress,” Tucker says. “The cost to implement even small improvements was high, and we often felt limited in our ability to evolve digitally."

Inefficient, manual processes: Wasatch Peaks’ team members felt constrained by their prior online banking solution and were frustrated by the amount of time it took to access data and manage member inquiries.

"Internally, our staff spent too much time managing manual processes and navigating around system limitations, especially with the admin tool," Tucker says.

The solution

To address these pain points, Wasatch Peaks sought a modern, responsive platform with seamless, fully online account opening and loan application capabilities. The system would have to be innovative yet cost-effective, offering an outstanding return on the credit union’s investment.

Wasatch Peaks found all this and more in Blossom, a single, unified platform that provides growth-minded credit unions with a suite of core and digital banking solutions designed to meet the needs of today’s generation of members.

"Blossom stood out for its modern, intuitive interface, flexible pricing model, and commitment to credit union partnerships,” Tucker says.

Not only did Wasatch Peaks implement Blossom throughout its operations, but it also decided to become an early investor in the innovative platform.

“When we decided to invest in Blossom,” Tucker says, “we knew that not only would we have ownership in the company, but we’d be able to start innovating and offer more digital services to our members.”Along with the Blossom You online banking platform, Wasatch Peaks currently uses the following Blossom products and features:

The results

Better member experience: Blossom offers a modernized, elegant digital banking experience designed to position your credit union as your members’ primary financial relationship.

"Blossom has streamlined both our member and staff experiences,” Tucker says. “Members enjoy a smoother interface with improved card management and messaging tools. We had a long-time member reach out just to say, ‘Finally! It looks and feels like a real app.’ That kind of unsolicited feedback let us know we made the right decision."

Improved response times and accuracy: Through the Blossom Magic operating system, credit union staff have access to a powerful set of administration tools, enabling faster response times to member issues and inquiries, along with superior reporting, tracking, and issue-handling capabilities.

"Internally, we have more visibility into member inquiries, can track engagement, and respond faster thanks to tools like Magic," says Tucker. “For instance, I have the ability to assign all online wires to a specified group, which receives automated alerts.”

Better security and member protection: From maintaining the latest data security protocols to offering innovative services like ongoing credit reporting and Blossom Safe AI-enabled transaction monitoring, Blossom helps keep Wasatch Peaks a step ahead of the latest threats.

Supercharged growth: Blossom’s scalable platform and flexible infrastructure have helped Wasatch Peaks address evolving member expectations and keep pace with much larger financial institutions.

“Blossom is creating an ecosystem of digital banking, online banking, and core services that gives us the ability to compete with larger institutions that pay vendors a lot more money than we do for similar services,” says Jeff Shaw, CEO. “We feel that allows us to compete with big banks, other financial institutions, and even fintechs when it comes to providing financial services for our members.”